About Us

We are not here to turn a quick profit. We value the hard work that business owners have put in to build successful companies. We honor those efforts by leading and operating with integrity, transparency, and deep respect for your mission, vision and values. We will ensure that your legacy and employees will be in good hands throughout the acquisition process and our structured, step-by-step approach to minimizing disruption and maximizing value for sellers.

We have experience in leading, operating, and growing business of all sizes – at startups and large organizations of all types.  That experience, coupled with backing from key investors and fellow small business owners, further enables us to help your company scale and thrive.

Toby Rogers

Managing Partner and Future President of the Business

Toby is an accomplished executive with over 25 years of experience leading technology and service organizations. He combines strategic innovation, operational expertise, sales acumen, and entrepreneurialism to drive growth and achieve sustained success. Most recently, as Chief Operating Officer at KeyCare, Toby spearheaded growth and operational excellence for a rapidly expanding virtual care delivery and platform company. His leadership in sales, client success, marketing, implementation, and practice operations resulted in signing 17 new health system clients and expanding the organization to over 60 providers.

Toby's extensive experience includes significant roles in larger organizations, such as AIM Specialty Health, where he led a 900-person solution delivery and client support organization before becoming General Manager overseeing a $250M portfolio of core solutions and digital products. He also co-founded and served as Chief Executive Officer of NetCare Health, one of the pioneering organizations offering an “e-visit” platform for diagnosing and treating common chronic conditions.

In addition, Toby served as Chief Operating Officer at DestinationRx, developing decision-support tools to help patients make informed healthcare decisions. He also founded Rxaminer, the first company to provide consumers with therapeutic equivalent drug comparison tools.

Toby holds a Bachelors in economics and management from Albion College and a Master of Business Administration from Duke University.

Single Focus

Growth Objectives

Investment Horizon

Deal Flexibility

Employee Considerations

Owner Transition

Acquiring and nurturing a single company

Build on existing vision while exploring new growth

Emphasis on creating long-term lasting value

Highly adaptable to meet the needs of the current owner

Employees are essential to the company's success

Tailored to accommodate the business's and owner's specific needs